Wednesday 8th November 2017
Michelle Ovens MBE
Director, Small Business Saturday
Michelle Ovens is a small business enterprise specialist and runs peak b, an organisation with a demonstrable track record in the conception, management and execution of high profile, national campaigns particularly in the small business and enterprise sectors.
With a wealth of experience in stakeholder relationship building, high-profile event management, digital marketing, public affairs, media and public relations, she has been Director of Small Business Saturday since it was first introduced in the UK in 2013. Small Business Saturday is an annual nationwide, not for profit campaign that promotes the importance of supporting the UK’s small and micro-businesses. Spend on the day has risen by more than £249 million between 2013 and 2016, an increase of 53%. Last year an estimated £717 million was spent with small businesses across the UK on the day itself. In 2016, over 80% of all local authorities covering the country actively supported the campaign in a variety of ways, from staging or supporting small business events to offering free parking. Positive consumer sentiment and support to small businesses was echoed through social media. Over 130,000 tweets were sent on the day itself reaching more than 140 million people, with Small Business Saturday UK trending at number one in the UK and at number five globally.
Michelle’s other campaigns include Do It Digital, which aims to promote the benefits of greater digital engagement among small business; The Small Awards, which were established specifically to recognise the achievements of small and micro-businesses, and f:entrepreneur, a campaign to highlight and celebrate inspirational female entrepreneurs and share their stories with the wider community.
She was awarded an MBE for Services to Enterprise in the Queen’s Birthday Honours in the summer of 2015.