The book guides students through the three phases of Burns’ New Venture Creation Framework: Research, Business Model Development and Launch. Practical advice is combined with rigorous academic research and relevant international cases to help students launch their own business.
The book combines with extensive on-line resources. By scanning a QR code, the book provides access to a Digital Links Booklet that links to relevant videos and websites that allow students to explore academic research and practical information as well as linking to videos and websites of the featured entrepreneurs and their companies. It also links to an interactive Digital Workbook that allows students to build their own business model from exercises at the end of each chapter.
Described by reviewers as the ‘go-to text for entrepreneurship’, ‘a masterclass of a book’ with ‘globally distributed case insights and guides for further exploration [that]are simply brilliant’ it is available for inspection free from the publisher: https://www.bloomsbury.com/uk/new-venture-creation-9781350321793/