Dr Breda O Dwyer: Senior Lecturer and Head of CEED (Centre for Entrepreneurship and Enterprise Development) at Munster Technological University, leading regions through Innovation, Design and Transformation. She was Project Lead on Research & Engagement in the successful merger of the Institute of Technology Tralee and Cork Institute of Technology, becoming Munster Technological University. She is VP of Education and Practitioner Learning of the Institute of Small Business and Entrepreneurship and co-chair of REntED Sig Group. Her initiatives target founders, researchers, policy makers, undergraduate students, and teams within global corporates, aiming to stimulate their entrepreneurial mind-sets towards innovative commercial and non-commercial oriented solutions. She works across and between disciplines promoting and developing entrepreneurial learning and practice. She has been PI in a number of EU projects such as BoostiEER, Fan-Best, TRADEIT, Agriforvalor and Biorefinery Glas. Breda has co-designed and co-implemented a number of design led entrepreneurial and intrapreneurial programmes including the European winning Design4SMEs commercialization programme for post graduates. Breda has led a number of key initiatives in Kerry including the region being awarded the title of a European Entrepreneurship Region (EER), the Cantillon Conference, the European model of best practice – the Kerry Month of Enterprise. She is a member of national and international expert panels tasked with promoting entrepreneurial excellence.