ECSB/ISBE Webinar on experimental methods on 5 February 2020 at 3 pm CET


ECSB/ISBE Webinar series 2020 starts with an interesting webinar on experimental methods with Prof. Basil Englis (Berry College, US) on Wednesday 5 February 2020 at 3:00-4:00 pm CET. You are warmly welcome to join us!

The webinar focuses on the basics of experimental research design and the distinct advantages of experimental methods in making assertions about causality and in eliminating alternative explanations for research findings. We will discuss the basics of

  • Experimental v. non-experimental design
  • Threats to internal and external validity
  • Causal inference
  • Factorial designs and interaction effects


Dr. Basil G. Englis, Ph.D. is the Richard Edgerton Professor of Marketing and Chair of the Management, Marketing and Creative Technologies Department in the Campbell School of Business at Berry College. He is also a Research Fellow at the University of Groningen Centre of Entrepreneurship. Dr. Englis holds a Ph.D. in Experimental Psychology with minors in Social Psychology and Statistics from Dartmouth College. His research focuses on consumer psychology, product and brand symbolism, sustainable consumption, mass media and consumer socialization, consumer lifestyles and values. Dr. Englis’ more recent work examines the role of the “voice-of-the-consumer” and imagination in entrepreneurship, innovation and new product development. His research and scholarly work have appeared in more than 85 publications, including numerous articles and book chapters.

How to participate?

Participation in the webinar is free for ECSB and ISBE members, but a registration is required. Please, register by 4 February on You will receive a confirmation email for your registration and the link to join the webinar after your registration has been approved by the administrator.


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