New Books Launch
Thursday, 9th November, 10.30
At the Palgrave/Macmillan stand in the Exhibition Hall
The new edition of Simon Bridge & Ken O’Neill’s Understanding Enterprise 5e is extensively revised to take into account the latest thinking and research and provides a critical introduction to enterprise in its broadest context, particularly its application to business through entrepreneurship and small business.
The book is divided into three distinct parts, which examine traditional approaches to entrepreneurship, new perspectives on the subject, and the success or otherwise of government policy.
‘A classic in the small business and entrepreneurship literature… …an excellent volume and definitely a must-read for students, but also for those researching and supporting small businesses and entrepreneurs.’
Friederike Welter, IFM & University of Siegen, Germany
– Extensively revised to take into account the latest thinking and research
– Reassessment of traditional views and a critique of conventional wisdom
– Updated coverage of the impact and failings of comparative government policies
– A good balance between theoretical and practical perspectives
JOIN AUTHOR SIMON BRIDGE AT THE PALGRAVE/MACMILLAN EDUCATION BOOKSTAND FROM 10.30am, THURSDAY, 9 NOVEMBER TO DISCUSS YOUR TEACHING REQUIREMENTS AND ORDER AN INSPECTION COPY
Simon Bridge has been involved in formulating, delivering and/or assessing enterprise policy for nearly 30 years, most recently as an enterprise and economic development consultant and before that as the Enterprise Director of a small business agency. A Visiting Professor at the University of Ulster.
Ken O’Neill is Professor Emeritus at the University of Ulster, a former President of the International Council for Small Business (ICSB), a member of the Steering Committee of the International Small Business Congress (ISBC), a former President of the UK’s Institute for Small Business and Entrepreneurship (ISBE), and is a Director of The Genesis Initiative. In 2005 he became the first person to receive The Queen’s Award for Enterprise Promotion – Lifetime Achievement Award.
‘An authoritative text which will delight teachers and students…. ….Part 3 on Enterprise Policy and Government Intervention is a classic and should be mandatory reading for Enterprise policy makers worldwide.’
David Storey OBE,
Professor of Enterprise at University of Sussex, UK
‘Bridge & O’Neill’s fifth edition is a benchmark for students, academics, practitioners and policy-makers. This text masterfully provides a powerful description illustrating the intersection between enterprise, entrepreneurship and small business. I strongly recommend.’
Amon Simba, Senior Lecturer in Entrepreneurship & Strategy,
Nottingham Business School, UK