New article published on small/family hospitality firm image perception

0

New article published on small/family hospitality firms
Kallmuenzer, A.; Peters, M., Buhalis, D., 2020, The role of family firm image perception in host-guest value co-creation of hospitality firms, Current Issues in Tourism, Vol.23 (19), pp.2410-2427.

Download for FREE here.

Customers value the services and products of family firms. Rural areas are dominated by family hospitality firms. Perceived family firm image (FFI) affects guests in co-creating value. Trust, relationship commitment, social interaction ties influence value co-creation under the influence of FFI perception. Relationship commitment and social interaction ties influence value co-creation, and a perceived FFI in particular strengthens the effect of social interaction ties on value co-creation. Installing facilitators of value co-creation, enhancing the FFI via social capital and further investigating the customer perception of family firms in the rural hospitality industry and beyond.

(Click on the image to enlarge)

 

 

 

 

 

Professor Dimitrios Buhalis, Bournemouth University Business School, email:

Share.

Comments are closed.