By Francis J Greene
This new textbook provides a strong bridge between entrepreneurship theory and practice and looks at the entire life cycle of a business, including the often neglected area of business closure. Underpinned by strong academic rigour, the text takes a critical approach, yet is also highly accessible and readable, explaining complex concepts clearly and succinctly. Research-led yet practice oriented, it examines the latest evidence-based thinking in the field and applies this to the practice of entrepreneurship through a plethora of practical examples, global cases, useful tools, and engaging, multi-faceted pedagogy.
- Rich pedagogy including 62 mini cases and in-chapter `academic insights’, `Entrepreneurship in Action’ practical exercises and assessment questions help students to develop their entrepreneurship mindset and their academic writing
- Interesting cases encompass a wide range of industries and sectors, profiling diverse brands such as Air BnB, Dropbox, Uber, Apple, Facebook, Snapchat, Subway, Microsoft, Big Heart, Gameen Bank, the Ice Hotel, Instabug, Fetchr and Jiayuan
- Two workbooks at the back of the book practically guide students’ start-up planning journey from an idea to a plan
Professor Francis J. Greene is Chair of Entrepreneurship at the University of Edinburgh Business School, Scotland. He previously worked at Durham, Warwick and Birmingham Universities and has taught in Europe, Australia and Hong Kong. He has spent over 20 years teaching practical and theoretical entrepreneurship courses.
Browse a sample chapter here
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