This new edition of the market-leading textbook by Paul Burns offers an unrivalled holistic introduction to entrepreneurship. It incorporates multimedia content into your students’ learning experience with the new Digital Links platform, accessed via their smart devices, giving access to video cases, animations and interviews and lectures by world-renown academics as well as information websites.
Combining cutting-edge theory with fresh global examples and lessons from real-life business practice, this accessible and explorative textbook will encourage your students to develop the knowledge and skills needed to navigate the challenges faced by today’s entrepreneurs.
Online teaching and learning resources, including professionally produced PowerPoint slides, are also available. You can obtain a free inspection copy of the book from: