Pattinson, S., Nicholson, J., & Lindgreen, A. (2018) ‘Emergent Coopetition from a Sensemaking Perspective: a Multi-Level Analysis’, Industrial Marketing Management, 68, 25-35.
This study explores the emergence of coopetition in a complex innovation network/ecosystem context
This article considers coopetitive sensemaking across multiple levels, including individual (micro), organizational/inter-organizational (meso), and network/ecosystem (macro). Using sensemaking, a series of phases are posited in a processual model using teleological assumptions of time to expose coopetition as an emergent concept. With coopetitive mindset as a focus at the individual level of analysis, the model inculcates notions of competitive uncertainty, being born coopetitive, coopetitive exploration, exploitation, and coopetitive uncertainty. Using different pathways through these phases, sensemaking modes are proposed, including network and ecosystem sensitivity. Our contribution is to expose the interplay of sensemaking across multiple levels of analysis and teleological phases.
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Dr Steven Pattinson PhD, MA, BA (Hons), PGCE, SFHEA
Senior Lecturer in Strategy, Department of Business and Management
PhD Programme Leader (Acting)