Business modelling and business model innovation for sustainability in rural and urban areas
Project Description: Business models are widely accepted to capture the value creation approach businesses, differentiating social, financial and environmental value. The PhD project will investigate how organisations in the UK and EU innovate their business models to conduct business more sustainably while considering social and environmental impact, conceptualising business modelling as an ongoing process and activity. Business models are widely accepted to capture the value creation approach of a business, differentiating social, fiscal and environmental value.
We invite applications that would investigate how firms in rural and/or urban contexts develop their local, regional and (inter-)national business activities (Mole et al., 2022) and change business models. Applicants can choose to investigate urban and rural businesses comparatively, or focus solely on businesses in rural locations. A MBA (with research element), MSc or MA in a related discipline such as management, business administration, international business, regional development or rural studies is essential.
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