Digital Entrepreneurship in Sub-Saharan Africa Challenges, Opportunities and Prospects

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Digital Entrepreneurship in Sub-Saharan Africa Challenges, Opportunities and Prospects is an edited volume that provides insights into the intersection of entrepreneurship with the digital world. Taken from the purview of Africa the contributions would find a good fit wherever you are. Suitable for undergraduate and postgraduate teaching.


Available for purchase online at: https://www.palgrave.com/us/book/9783030049232 

This pioneering collection co-edited by Dr. Nasiru Taura (Bournemouth University), Dr. Elvira Bolat (Bournemouth University) and Dr. Nnamdi Madichie (Bloomsbury Institute London) showcases the exploits of digital enterprises in sub-Saharan Africa (SSA). Using a range of case studies across sectors from agriculture, media and animation, the collection highlights the challenges and barriers that are in place and how some outstanding digital firms deal with operating in a hostile business environment. While digital platforms have created equal access for small businesses, many digital entrepreneurs in SSA continue to struggle with local environments replete with corruption, and other economic inefficiencies. The contributions move the debate forward by addressing the challenges, opportunities, and prospects of digital enterprise in SSA. Overall the book outlines how both incumbent and new entrant digital firms and/ or sectors in the region are shaping the landscape and forging a renaissance – with a view to meeting the sustainable development goals.

Please contact Dr. Nnamdi O. Madichie, PhD, FCIM, FCMI, FHEA Email: nnamdi.madichie@bil.ac.uk  for further information.


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